The debate over whether vaping is a better, safer alternative to cigarettes is certainly not a new one. Seems every time one side comes up with irrefutable proof which substantiates their position, the other fires back with data convincing enough to back up their own. The controversy is widespread, the resolution complex.
Today, a Hillsborough County company, Health eVape, is making an even bigger stir in the vape community with their new line of vitamin-infused ejuices. It’s a new, innovative take on an old, less-than-successful idea. And it has both Big Tobacco and health advocacy groups across the country in a tizzy.
“We like to say that when you vape our juices,” says Bart Walters, CEO of the Florida-based company. “It’s like eating a bowl of Grape Nuts while taking a brisk jog in the mountains. It’s that good for you.”
So-called healthy vape juices are not a new concept. In fact, vitamin-infused vape juices date almost as far back as the advent of the vape itself. But claims of any benefits that come with using a vitamin vape juice were largely debunked through scientific research and widely publicized case studies. Walters said his company was well aware of the stumbling blocks encountered by their predecessors, and have managed to overcome them all.
“The problem with the original concept,” Waters explained, “is there were a bunch of these jackballs who didn’t do research on how the body interacts with supplemental vitamins first. Some are water soluble, others are fat soluble. Five second Google search’ll tell you that. But the one thing all vitamins have in common is that they aren’t lung soluble.”
Meaning the inhalation of vitamin juice vapor into the lungs produces a negligible effect at best. Vitamins just don’t interact with the body that way.
“Vitamins have to be ingested,” Walters said. “The stomach breaks them down and then the intestines take things over from there. That’s why you can’t just crumble up a Flintstone chewable into your juice, light up your vape, and call it a day. You’d be better off rubbing them all over your face.”
So what makes Health eVapes vitamin-infused vape juice different?
“It’s a trade secret, so I can’t get into too many details,” Walters cautioned. “But I can give you the general gist of why it works. Vape juice is a liquid. Apply heat and the juice vaporizes. Now here’s the key to remember, the mouth is the gateway to both the stomach and the lungs. The muscles in our throats know to send air to the lungs, and liquid and foods to the stomach. It’s purely a biological reflex. When our vape juice is vaporized, the heat breaks the liquid into two different components. We discovered a way to alter one of those components so it compels the body to automatically route the broken up components to the right places. Basically, it stimulates those same reflexes our muscles use naturally. The upshot is that vitamin vapor goes to the stomach, the rest goes to the lungs.”
While the concept seems conceivable, wouldn’t ingestion through vapor suggest one would need to inhale a large quantity of vitamin-infused juice to get any benefit?
“The key is high frequency and high concentrations,” Walters said. “We’re doing our part by putting hundreds of times the daily values into each bottle. In fact, ours is the first vape juice to require a nutritional label on the packaging.”
What about the price?
“Those higher concentrations add to the cost, but I’ll leave it to you to determine if your health is worth it. We don’t sell direct to the consumer, so while we’ll certainly make suggestions to our vendors about retail pricing, our policy is to leave that up to their own discretion.”
If you’re wondering about needing any aftermarket components like special coils or the ability to adjust the wattage of your vape, Walter says you needn’t be.
“The process takes place at a very low temperature. If your vape is hot enough to produce vapor, then the process is already underway. Because of that, our liquid works with almost every vape out there. Of course, like anything else, the better the tool the more satisfying the experience.”
If Health eVape’s claims are true, the advancement could make a huge impact on the market.
“The whole thing is ingenious, really,” Walters said proudly. “As more and more scientific data becomes available, people will realize vaping is not only safe alternative to smoking, but it’s also a healthier alternative to breathing plain air. Once that catches on, everyone will be vaping. Smokers, non-smokers, adults and children. It’s going to change the way we live, work and breath every day of our lives.”
Health eVapes vitamin-infused juice line is slated to hit the shelves later this year.